Personal alcohol moderation coaching, built on 30 years in the wine trade
Take back control of your drinking, without having to stop.
Drink less without quitting. A strategy built around your patterns and triggers, with live coaching to help you apply it.
Book your free strategy callWhy "just drink less" keeps failing
The real barriers to drinking less
Not a conscious choice
Your brain has created an automated habit loop over time that bypasses the prefrontal cortex.
Willpower isn't enough
Willpower requires high mental energy; your brain's automated loops require zero effort: efficiency wins.
No recovery plan
Most moderation plans have no recalibration protocol for a bad night, which encourages you to give up.
What you get
Your alcohol moderation coaching programme
Four key elements work together to retrain your habit loops and introduce lifestyle changes that make moderation second nature, not just a learned skill.
Personal Strategy
A comprehensive bespoke strategy blueprint that is adapted to your specific triggers and patterns, identified during the 65-question onboarding questionnaire and initial video call. This is a living document that can evolve over time.
The BAC (Balance and Control)™ System
Our operating manual is based on 30 years of experience in the wine trade and the latest behavioural science. It's supported by audio, video, and infographic summaries for each chapter.
Your Moderation Mandala™
We have adapted the successful Mandala Chart Framework to Include micro lifestyle changes in the satellite elements that support your sustainable moderation goal. Small incremental changes can really add up.
Live coaching
Bridging the gap between where you are now and where you want to be with goal setting, clarity and perspective, accountability, confidence building, and support through bumps in the road.
Your Moderation Mandala™
A multidisciplinary framework of micro-adjustments.
- Each of your key elements will be allocated 8 actions, selected from a database of over 200.
- Choose 2 or 3 small, daily actions per element and they'll cumulatively work together to facilitate your principal goal and create more stability for sustainable moderation.
How it works
What happens once you start
Your strategy, your Moderation Mandala™ and the BAC (Balance and Control)™ System course all sit together on one private, secure page made for you. Here is how the programme runs from the first conversation onwards.
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1
Understand your patterns
We start with a video call, followed by a 65‑question questionnaire that maps when, where and why you drink.
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2
Your strategy and Moderation Mandala™
From your answers I write your bespoke strategy plan and build your Moderation Mandala™. The Mandala covers eight areas of life that shape how you drink, from sleep and stress to social life, work and your surroundings, with eight personal micro‑changes in each. That way the work reaches your body, your mindset and your environment as well as the drinking itself.
Repeated throughout your programme
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3
Learn what alcohol is doing to you
I guide you to the BAC course chapters that matter most for you, so you understand how alcohol affects your mind and body and why your habits run the way they do.
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4
Practise
Everything is on your client page, with a direct link to the course. You tick off the strategies and Mandala changes you are practising, so your progress is visible at a glance.
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5
Review and recalibrate
Your written trackers and regular coaching sessions show what is working and what isn't. When a week doesn't go to plan, you learn how to recalibrate and get back on track rather than writing it off.
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6
Result
A way of drinking you have chosen, built from changes you have tested and kept.
Does any of this sound familiar?
Quotes from previous clients before they learned to moderate with ARC.
What changes when you cut back
The benefits of drinking less
Better sleep
Sleep improves significantly when you use the right moderation strategies on the days you drink and have blocks of AF days.
Clearer mornings
Wake up to a normal day, not one that requires excess coffee and bad food choices to power you through.
More energy and focus
When your energy and focus improve soon after changing your routine, it provides a great incentive to keep going.
Money saved
Clients typically save £200+ per month on alcohol alone, before counting any ancillary costs involved around drinking.
See what your own drinking costs you in money, calories and sleep: calculate your Alcohol Footprint™ →
"I went from drinking a bottle of NZ Sauvignon every night to 1.5 bottles per week, and it hasn't been difficult at all. I'm saving over £200 per month, I've lost weight, and my skin has improved."Louise, 54, Registered Nurse
Free, no email required
The Wine Trade's Accidental Moderation Strategies
10 techniques from fine restaurants that add theatre to wine service, and, when done at home, slow down the pace of your consumption whilst adding some sophistication to your evening.
Read it now →About your coach
Built in the wine trade, backed by science
Alastair Cassie spent over 30 years in the wine trade before building the BAC System™. He's a certified alcohol moderation and ADHD coach, a CPD Approved Provider and founder of the Alcohol Moderation Coaches Association™.
When you are ready
Your options
£499–£999
The BAC System™, a comprehensive personal strategy, live coaching, your Moderation Mandala™, and email support.
From £5,000
By application, fully personalised, max 4 clients a month.
£299
The BAC System™, plus an onboarding call and 30-day email support. No assessment, no coaching.
Coached programmes guarantee
My commitment: the right strategies for your specific patterns, and ongoing support to apply them.
Your commitment: track your baseline throughout, attend your coaching sessions, and follow the agreed plan.
If we both hold up our end and you're still not seeing a reduction after 90 days, I'll keep coaching you until you do, at no extra cost.
Not drinking on autopilot, but want to cut back?
If drinking has become the easy option, but not yet your automatic default, my Couch to Control™ programme is designed for exactly where you are.
It teaches you practical skills to drink less and includes a 30-minute one-to-one call. If you later decide you want the more immersive Alcohol Reduction Coach™ coaching, the full fee is credited against any programme booked within 90 days of purchase.
Who this does not work for
This isn't for you if...
You want total abstinence, not moderation
You're after quick fixes or willpower hacks
You have severe alcohol dependence needing clinical support
You're not willing to track your own patterns
If abstinence is the right path, these are trusted resources: WithYou, NHS Alcohol Support, Drinkaware, which includes the AUDIT screening framework.
Alcohol Reduction Coach™ provides non-clinical coaching and education only, not medical advice, diagnosis, or treatment.