Understanding
Alcohol Moderation

 

Explore the alcohol moderation space through our unique lens:

wine world X neuroscience. 

Blogs, podcasts and explainer videos

We examine the neuroscience behind alcohol moderation, what works (and what doesn’t), how to drink less but better, plus we’ll even go on the dark side of the moon and assess AF alternatives.

Given how people like to absorb content in many different ways, we have unashamedly embraced technology and made all our content not just available in the tradtional written blog format, but have also created deep-dive podcasts and created video explainers to run alongside them.

Social media

Alcohol moderation doesn’t get much of a shout on social media – the loudest voices are binge-drinking hedonism or the “soberati” cultists.

We aim to shake that up a bit, but can only do it with your support and participation! Find us on Facebook, Instagram, YouTube, Patreon and Substack.

Find your balance

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wine glass showing incrementally decreasing quantity

Blogs and Articles Series

Text: ARC Blogs and Articles. Why the drink you pour to keep the buzz may be ending it

Why the drink you pour to keep the buzz may be ending it

Why the drink you pour to keep the buzz may be ending it Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR   Alcohol does not produce one steady experience across an evening. On the way up, effects are stimulant-like: warmth, sociability, and a reduction in the friction of the day. On the way down, sedation takes over. Most people

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ARC Blogs and Articles. When drinking enters the room. A note for divorce professionals.

When drinking enters the room: a note for divorce professionals

When drinking enters the room: a note for divorce professionals Posted by: Alastair Cassie | Alcohol Reduction Coach™    Divorce professionals do not need persuading that separation changes people’s habits. You see it in sleep, communication, emotional regulation, decision-making, and the shape of clients’ weeks. Alcohol often sits inside that wider picture, not always as the headline issue, but as

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Text: Alcohol Reduction Coach Blogs and Articles. Divorce and drinking. The before, during and after.

Divorce and drinking. The before, during and after

Divorce and drinking. The before, during and after Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR   Causality runs both ways. Drinking contributes to relationship breakdown. Relationship breakdown drives up drinking. Often simultaneously, and often without either being clearly named as the cause The discordant drinking finding surprises most people: couples where one partner drinks significantly more than the

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Text: Alcohol Reduction Coach Blogs and Articles. Zebra striping. What it is, when it works and what it does not touch

Zebra striping: what it is, when it works, and what it does not touch

Zebra striping: what it is, when it works, and what it does not touch Posted by: Alastair Cassie | Alcohol Reduction Coach™  TL;DR   Zebra striping is not new. The French bistro carafe d’eau has been doing the same job for generations. What is new is the name, and the name matters because a rule made in advance beats willpower

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ext: Alcohol Reduction Coach Blogs and Articles. Choice O'Clock. Reclaiming the moment before the pour.

Choice O’Clock: reclaiming the moment before the pour

Choice O’Clock: reclaiming the moment before the pour Posted by: Alastair Cassie | Alcohol Reduction Coach™   It started with a catchphrase. If you were in your late twenties or early thirties in the early 2000s, you almost certainly remember Alexander Armstrong wandering into improbably awkward social situations and announcing, with perfect upper-class serenity, that it was Pimms O’Clock. The

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text: Alcohol Reduction Coach Blogs and Articles. How alcohol moderation actually works when willpower has failed

How alcohol moderation actually works when willpower has failed

How alcohol moderation actually works when willpower has failed Posted by: Alastair Cassie | Alcohol Reduction Coach™   TL;DR   Willpower-based moderation fails structurally, not personally. By the time determination is most needed, the part of the brain enforcing the limit is already being suppressed by what has been consumed The same person can manage well one evening and completely

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text: Alcohol Reduction Coach Blogs and Articles. Can you actually moderate your drinking? The evidence that sober influencers need to read.

Can you actually moderate your drinking? The evidence that sober influencers need to read

Can you actually moderate your drinking? The evidence sober influencers need to read Posted by: Alastair Cassie | Alcohol Reduction Coach™   TL;DR   The “moderation is impossible” claim dominates online abstinence coaching content. It is not supported by the evidence it claims to rest on NICE CG115 distinguishes hazardous, harmful and dependent drinking. Only 0.9% of adults meet the

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text: Alcohol Reduction Coach Blogs and Articles. How much is your drinking really costing you? We asked our clients.

How much does your drinking actually cost you? We Asked Our Clients.

How much is your drinking really costing you? We asked our clients. Posted by: Alastair Cassie | Alcohol Reduction Coach™   It started with a client question I thought I could answer in five minutes. I was wrong. A few sessions in, they asked me what their drinking was actually costing them. Not in units. Not in clinical terms. In

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text: Alcohol Reduction Coach Blogs and Articles. Grey Area Drinking. A A fuzzy term for a ral problem.

Grey area drinking: a fuzzy term for a real problem

Grey area drinking: a fuzzy term for a real problem   TL;DR   Most people who drink more than they should do not recognise themselves in the language of alcohol problems. Grey area drinking sits between genuinely low-risk use and clinical dependence, and it is where the majority of people who struggle with their drinking actually are The alcoholic-or-fine binary

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text: Alcohol Reduction Coach Blogs and Articles. 10 questions to ask any coach before you cut back or cut out alcohol

10 Questions to ask any coach before you cut back or cut out alcohol

10 questions to ask any coach before you cut back or cut out alcohol Coaching is an unregulated industry. After 30 years in the wine trade and three years as an alcohol moderation coach, here are the ten questions worth asking before you commit your time, money, and health to any programme.   1. Do you screen for physical dependence

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text: Alcohol Reduction Coach Blogs and Articles. How I answer the 10 questions to ask any coach before you cut back or cut out alcohol

How I answer the 10 Questions to ask any coach

How I answer the 10 questions to ask any coach before you cut back or cut out alcohol In my previous post, I outlined the ten questions anyone should ask a coach before committing their time, money, and health to a programme. Here is exactly how I answer those same questions.   1. Do you screen for physical dependence before

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text: Alcohol Reduction Coach Blogs and Articles. Autopilot drinking or alcohol dependence? Why the difference matters more than you think.

Autopilot drinking or alcohol dependence: why the difference matters more than you think

Autopilot drinking or alcohol dependence: why the difference matters more than you think Posted by: Alastair Cassie | Alcohol Reduction Coach™   TL;DR   Autopilot drinking and alcohol dependence are two completely different neurobiological processes. Applying the wrong approach wastes months at best and is dangerous at worst Autopilot drinking is basal ganglia efficiency. The habit fires before the conscious

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text: Alcohol Reduction Coach Blogs and Articles. How alcohol affects your sell and what changes when you cut back.

How alcohol affects your sleep, and what changes when you cut back

How alcohol affects your sleep, and what changes when you cut back   Author: Alastair Cassie | Alcohol Reduction Coach   TL;DR   Alcohol is not a sleep aid. It suppresses REM sleep by 50 to 70 per cent in the first half of the night, triggering fragmented, exhausting REM bursts in the second half The 4am wake is not

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text: Alcohol Reduction Coach Blogs and Articles. Is it better to cut back or quit drinking alcohol?

Is it better to cut back or quit drinking alcohol?

Is it better to cut back or quit drinking alcohol? Posted by: Alastair Cassie | Alcohol Reduction Coach™   TL;DR For most grey area drinkers, cutting back is more sustainable than quitting and delivers the same benefits: better sleep, clearer thinking, more control Moderation fails when it relies on willpower. It works when it targets the specific pattern driving your

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text: Alcohol Reduction Coach Blogs and Articles. The Autopilot Gap. Why moderation without a plan usually fails.

The Autopilot Gap: Why moderation fails and what the science actually shows

The Autopilot gap: Why moderating alcohol without a plan usually fails   Posted by: Alastair Cassie, Alcohol Reduction Coach | Last updated: May 2026   TL;DR   Willpower-based moderation fails because alcohol suppresses the very part of the brain responsible for enforcing your limit, from the first drink onwards The dopamine response to alcohol does not habituate the way it

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Deep-dive Podcast series

Video explainer series