Understanding
Alcohol Moderation
Explore the alcohol moderation space through our unique lens:
wine world X neuroscience.
Blogs, podcasts and explainer videos
We examine the neuroscience behind alcohol moderation, what works (and what doesn’t), how to drink less but better, plus we’ll even go on the dark side of the moon and assess AF alternatives.
Given how people like to absorb content in many different ways, we have unashamedly embraced technology and made all our content not just available in the tradtional written blog format, but have also created deep-dive podcasts and created video explainers to run alongside them.
Social media
Alcohol moderation doesn’t get much of a shout on social media – the loudest voices are binge-drinking hedonism or the “soberati” cultists.
We aim to shake that up a bit, but can only do it with your support and participation! Find us on Facebook, Instagram, YouTube, Patreon and Substack.
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Blogs and Articles Series

Why the drink you pour to keep the buzz may be ending it
Why the drink you pour to keep the buzz may be ending it Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR Alcohol does not produce one steady experience across an evening. On the way up, effects are stimulant-like: warmth, sociability, and a reduction in the friction of the day. On the way down, sedation takes over. Most people

When drinking enters the room: a note for divorce professionals
When drinking enters the room: a note for divorce professionals Posted by: Alastair Cassie | Alcohol Reduction Coach™ Divorce professionals do not need persuading that separation changes people’s habits. You see it in sleep, communication, emotional regulation, decision-making, and the shape of clients’ weeks. Alcohol often sits inside that wider picture, not always as the headline issue, but as

Divorce and drinking. The before, during and after
Divorce and drinking. The before, during and after Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR Causality runs both ways. Drinking contributes to relationship breakdown. Relationship breakdown drives up drinking. Often simultaneously, and often without either being clearly named as the cause The discordant drinking finding surprises most people: couples where one partner drinks significantly more than the

Zebra striping: what it is, when it works, and what it does not touch
Zebra striping: what it is, when it works, and what it does not touch Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR Zebra striping is not new. The French bistro carafe d’eau has been doing the same job for generations. What is new is the name, and the name matters because a rule made in advance beats willpower

Choice O’Clock: reclaiming the moment before the pour
Choice O’Clock: reclaiming the moment before the pour Posted by: Alastair Cassie | Alcohol Reduction Coach™ It started with a catchphrase. If you were in your late twenties or early thirties in the early 2000s, you almost certainly remember Alexander Armstrong wandering into improbably awkward social situations and announcing, with perfect upper-class serenity, that it was Pimms O’Clock. The

Is drinking good for us? Edward Slingerland’s book “Drunk” makes the case
Is drinking good for us? Edward Slingerland’s book “Drunk” makes the case Posted by: Alastair Cassie | Alcohol Reduction Coach™ I first came across Edward Slingerland’s Drunk through the Wine Blast podcast with Susie and Peter. If you know it, you know why a recommendation from them lands differently. Their episode on the book stopped me mid-walk. I went

How alcohol moderation actually works when willpower has failed
How alcohol moderation actually works when willpower has failed Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR Willpower-based moderation fails structurally, not personally. By the time determination is most needed, the part of the brain enforcing the limit is already being suppressed by what has been consumed The same person can manage well one evening and completely

Can you actually moderate your drinking? The evidence that sober influencers need to read
Can you actually moderate your drinking? The evidence sober influencers need to read Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR The “moderation is impossible” claim dominates online abstinence coaching content. It is not supported by the evidence it claims to rest on NICE CG115 distinguishes hazardous, harmful and dependent drinking. Only 0.9% of adults meet the

How much does your drinking actually cost you? We Asked Our Clients.
How much is your drinking really costing you? We asked our clients. Posted by: Alastair Cassie | Alcohol Reduction Coach™ It started with a client question I thought I could answer in five minutes. I was wrong. A few sessions in, they asked me what their drinking was actually costing them. Not in units. Not in clinical terms. In

Grey area drinking: a fuzzy term for a real problem
Grey area drinking: a fuzzy term for a real problem TL;DR Most people who drink more than they should do not recognise themselves in the language of alcohol problems. Grey area drinking sits between genuinely low-risk use and clinical dependence, and it is where the majority of people who struggle with their drinking actually are The alcoholic-or-fine binary

10 Questions to ask any coach before you cut back or cut out alcohol
10 questions to ask any coach before you cut back or cut out alcohol Coaching is an unregulated industry. After 30 years in the wine trade and three years as an alcohol moderation coach, here are the ten questions worth asking before you commit your time, money, and health to any programme. 1. Do you screen for physical dependence

How I answer the 10 Questions to ask any coach
How I answer the 10 questions to ask any coach before you cut back or cut out alcohol In my previous post, I outlined the ten questions anyone should ask a coach before committing their time, money, and health to a programme. Here is exactly how I answer those same questions. 1. Do you screen for physical dependence before

Autopilot drinking or alcohol dependence: why the difference matters more than you think
Autopilot drinking or alcohol dependence: why the difference matters more than you think Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR Autopilot drinking and alcohol dependence are two completely different neurobiological processes. Applying the wrong approach wastes months at best and is dangerous at worst Autopilot drinking is basal ganglia efficiency. The habit fires before the conscious

You’ve done Dry January. then Binge February. Are you ready for “Moderation March”?
You’ve done Dry January. Then Binge February. Are you ready for Moderation March? Author: Alastair Cassie | Alcohol Reduction Coach™ TL;DR Dry January works on willpower. Willpower depletes. The habit loops that drove your drinking in December did not disappear in January. They waited, and came back in February with interest The Dry January to Binge February cycle

How alcohol affects your sleep, and what changes when you cut back
How alcohol affects your sleep, and what changes when you cut back Author: Alastair Cassie | Alcohol Reduction Coach TL;DR Alcohol is not a sleep aid. It suppresses REM sleep by 50 to 70 per cent in the first half of the night, triggering fragmented, exhausting REM bursts in the second half The 4am wake is not

Is it better to cut back or quit drinking alcohol?
Is it better to cut back or quit drinking alcohol? Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR For most grey area drinkers, cutting back is more sustainable than quitting and delivers the same benefits: better sleep, clearer thinking, more control Moderation fails when it relies on willpower. It works when it targets the specific pattern driving your

The Autopilot Gap: Why moderation fails and what the science actually shows
The Autopilot gap: Why moderating alcohol without a plan usually fails Posted by: Alastair Cassie, Alcohol Reduction Coach | Last updated: May 2026 TL;DR Willpower-based moderation fails because alcohol suppresses the very part of the brain responsible for enforcing your limit, from the first drink onwards The dopamine response to alcohol does not habituate the way it