Blogs and social media
We cover a comprehensive range of topics within the alcohol moderation space, with a particular focus on how they affect grey-area drinkers. Meticulous, evidenced research is blended with decades of experience working in the wine business around the world.
Why your drinking runs on autopilot
The neurological mechanism behind habitual drinking patterns. Understanding why the habit fires before any conscious decision is made, and what it takes to interrupt it.
What chimpanzees sharing fermented fruit can teach us about why modern drinking feels out of sync
What chimpanzees sharing fermented fruit can teach us about why modern drinking feels out of sync Posted by: Alastair Cassie
Choice O’Clock: reclaiming the moment before the pour
Choice O’Clock™ : reclaiming the moment before the pour Posted by: Alastair Cassie | Alcohol Reduction Coach™ | Updated June
How alcohol moderation actually works when willpower has failed
How alcohol moderation actually works when willpower has failed Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR
Autopilot drinking or alcohol dependence: why the difference matters more than you think
Autopilot drinking or alcohol dependence: why the difference matters more than you think Posted by: Alastair Cassie | Alcohol Reduction
Is it better to cut back or quit drinking alcohol?
Is it better to cut back or quit drinking alcohol? Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR
The Autopilot Gap: Why moderation fails and what the science actually shows
The Autopilot gap: Why moderating alcohol without a plan usually fails Posted by: Alastair Cassie, Alcohol Reduction Coach |
The space between fine and dependent
Most people drinking above the guidelines are not dependent on alcohol. Grey area drinking is the largely ignored majority, and it is where the most effective intervention happens.
Can you actually moderate your drinking? The evidence that sober influencers need to read
Can you actually moderate your drinking? The evidence sober influencers need to read Posted by: Alastair Cassie | Alcohol Reduction
Grey area drinking: a fuzzy term for a real problem
Posted by: Alastair Cassie | Alcohol Reduction Coach™ | Last updated June 2026 Grey area drinking: a fuzzy term for
10 Questions to ask any coach before you cut back or cut out alcohol
10 questions to ask any coach before you cut back or cut out alcohol Coaching is an unregulated industry. After
How I answer the 10 Questions to ask any coach
How I answer the 10 questions to ask any coach before you cut back or cut out alcohol In my
Is it better to cut back or quit drinking alcohol?
Is it better to cut back or quit drinking alcohol? Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR
What alcohol is doing while you sleep
Alcohol suppresses REM sleep from the first drink. The downstream effects on energy, mood and cognition are neurological, not a matter of willpower.
What is hangxiety? The real condition versus what many people mistake it for
What is hangxiety? The real condition versus what many people mistake it for Posted by: Alastair Cassie | Alcohol Reduction
How alcohol affects your sleep, and what changes when you cut back
How alcohol affects your sleep, and what changes when you cut back Author: Alastair Cassie | Alcohol Reduction Coach
Why trying harder does not work
Willpower operates in the prefrontal cortex. Alcohol habits run in the basal ganglia. Applying one to override the other is a structural mismatch, not a character flaw.
How alcohol moderation actually works when willpower has failed
How alcohol moderation actually works when willpower has failed Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR
You’ve done Dry January. then Binge February. Are you ready for “Moderation March”?
You’ve done Dry January. Then Binge February. Are you ready for Moderation March? Author: Alastair Cassie | Alcohol Reduction Coach™
What your drinking is actually costing you
Most people only count the alcohol. The orbit costs around it — taxis, takeaways, lost mornings, underused gym memberships — tell a different story.
The real ROI of reducing your alcohol footprint
The real ROI of reducing your alcohol footprint™ Posted by: Alastair Cassie | Alcohol Reduction Coach™ | Last updated June
How much does your drinking actually cost you? We Asked Our Clients.
How much is your drinking really costing you? We asked our clients. Posted by: Alastair Cassie | Alcohol Reduction Coach™
When relationship breakdown and drinking intersect
Separation changes drinking patterns in ways most people do not anticipate. Articles for individuals going through it and professionals working alongside them.
When drinking enters the room: a note for divorce professionals
When drinking enters the room: a note for divorce professionals Posted by: Alastair Cassie | Alcohol Reduction Coach™ Divorce
Divorce and drinking. The before, during and after
Divorce and drinking. The before, during and after Posted by: Alastair Cassie | Alcohol Reduction Coach™ TL;DR Causality runs
Drinking less without leaving the room
The strategies and tools for navigating drink culture on your own terms, without making your moderation the topic of conversation.
Zebra striping: what it is, when it works, and what it does not touch
Zebra striping: what it is, when it works, and what it does not touch Posted by: Alastair Cassie | Alcohol
Choice O’Clock: reclaiming the moment before the pour
Choice O’Clock™ : reclaiming the moment before the pour Posted by: Alastair Cassie | Alcohol Reduction Coach™ | Updated June
How alcohol works in the brain and body
Dopamine, GABA, REM suppression, tolerance and neurological adaptation. The mechanisms behind alcohol's effects, without the simplification.
What is hangxiety? The real condition versus what many people mistake it for
What is hangxiety? The real condition versus what many people mistake it for Posted by: Alastair Cassie | Alcohol Reduction
Why the drink you pour to keep the buzz may be ending it
The ghost of dopamine past.Why the drink you pour to keep the buzz may be ending it Posted by: Alastair
Is drinking good for us? Edward Slingerland’s book “Drunk” makes the case
Is drinking good for us? Edward Slingerland’s book “Drunk” makes the case Posted by: Alastair Cassie | Alcohol Reduction Coach™
Can you actually moderate your drinking? The evidence that sober influencers need to read
Can you actually moderate your drinking? The evidence sober influencers need to read Posted by: Alastair Cassie | Alcohol Reduction
Where the subject gets more complicated
Articles that draw on behavioural economics, nutritional psychology, ADHD, family law and workplace performance. Alcohol does not sit neatly in one box.
What chimpanzees sharing fermented fruit can teach us about why modern drinking feels out of sync
What chimpanzees sharing fermented fruit can teach us about why modern drinking feels out of sync Posted by: Alastair Cassie
Is drinking good for us? Edward Slingerland’s book “Drunk” makes the case
Is drinking good for us? Edward Slingerland’s book “Drunk” makes the case Posted by: Alastair Cassie | Alcohol Reduction Coach™
Autopilot drinking or alcohol dependence: why the difference matters more than you think
Autopilot drinking or alcohol dependence: why the difference matters more than you think Posted by: Alastair Cassie | Alcohol Reduction