Moderate Alcohol
- The Wine Trade Way
Our system is born out of best practice from the wine trade, fused with neuroscience
Why I built this
Because when I wanted to cut back, there was nothing available that was purely moderation-focused.
I wanted to continue to enjoy my lifestyle, not be judged or coerced into a sobriety programme.
This isn’t a collection of hacks, challenges, hypnotherapy or the result of a clever Ai prompt.
It’s the result of experience in the wine trade, extensive research, and fine-tuning in a coaching practice.
My goals when establishing Alcohol Reduction Coach™ were:
Design a system for those who want to cut back, not out
Drinking less but better is not just an aspiration, it's a way of life. When you drink intentionally, you are appreciating what you have in your glass and why you are drinking it, rather than letting autopilot take over.
A system, not a course or a programme
Few people finish courses. Programmes are for detox clinics. Our system lives and adapts around your lifestyle and assumes realistic long-term management, not crash-dietesque quick fixes.
Meet Alastair,
Founder of ARC
I’m a straight-talking Yorkshireman by birth who has spent over 30 years surrounded by wine in an industry that I love, however the wine trade has not always been without its challenges.
Fortunately, I have always been surrounded by many people who have long mastered moderation. So when I decided I wanted a permanent change to moderation rather than the roller coaster I had been on, I had a lot of support.
Seeing my own transformation led friends and colleagues to ask me for strategies, and upon realising its effectiveness, they encouraged me to formalise it to help more people.
So here I am, the world’s only alcohol moderation and behavioural science coach that can also blend you a 95-point Châteauneuf-du-Pape.
From Wine Professional to Moderation Coach
Key Milestones in the creation of Alcohol Reduction Coach™
Although I’m still very much involved in the wine trade, moderation coaching has become an important part of my life.
For those seeking a health guru “journey” story, this isn’t for you. It’s more of a melting pot of sound advice, hyperfocus and pragmatism.
Fixed my own drinking issues
I'll spare you all the details, but needless to say it was high time for my own habits to get under control before they became a real problem.
Started helping others
Seeing my own transformation, some friends and colleagues asked for strategies that could help them too.
Became a Certified Coach
I'm now a certified coach in a number of disciplines: Alcohol Moderation, Behavioural Science and ADHD.
Perfected the BAC System™
Early clients gave me useful data and feedback to combine with my research to perfect the BAC System™ we have today.
Launched ARC
Initially launched as "Alcohol Reset Coach", we've changed to Alcohol Reduction Coach™ to avoid any confusion. Also present on social media, blogs and podcasts.
What our clients say
“I’ve known Alastair for years, and when he reset his own relationship with alcohol then set up ARC, I knew I had to be one of his first clients.
We quickly identified my triggers, and I’ve now got a toolbox of strategies that have transformed my own habits as well as understanding myself a lot better.”
Marcus, 51, Wine Importer.
“I went from drinking a bottle of NZ Sauvignon every night to 1.5 bottles per week, and it hasn’t been difficult at all.
I’m saving over £200 per month, I’ve lost weight, and my skin has improved. Even my Spotify listening age has come down with my new evening routines!”
Louise, 53, Health Care Professional
“The hardest part for me always used to be the hour after work, wine o’clock.
I swapped it for hot shower, a proper dinner and something good to watch.
Sounds small, but it changed everything.”
Jess, 37, Secondary School Teacher
“I thought I was functioning fine, but after a few months my focus, energy and calm told a different story.
Not only am I performing better at work, but I’m more present for my family and friends. And drinking a lot less coffee in the mornings.”
Mark, 46, Solicitor
Take the first step towards moderation
Our system is designed to be operated with minimal guidance.
We also offer a range of support packages to suit all learning needs and styles.